A Harvard study "Do I dare say something" shows how people are often driven by fear of consequences, in determining whether they should or should not mention an idea or make a suggestion.
Whether or not we make the effort to contact a new client, is often subject to this same set of conditions of Fear, Uncertainty and Doubt, the good old FUD factor.
Fear can easily become a habit and the potential consequences become clear when we look at a dictionary definition of both Habits and Fear.
a settled or regular tendency or practice, especially one that is hard to give up.
an unpleasant emotion caused by the threat of danger, pain, or harm.
Being aware of these two factors should drive our actions to create environments where fear is eliminated and where positive habits are encouraged.